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This Commercial’s Message Will Give You Nightmares, But It’s One You Should Hear

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Public awareness ads can be a bit brutal, but then again, maybe scaring people is the only way to teach them. One of the most effective — and creepiest — ads circulating the Internet right now is the PSA below, which aims to raise awareness about how alcoholism affects children.

Featuring a cast of horrifying monsters, it highlights how scary the actions of adults can be to little kids, especially when their parents are under the influence.

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While we may see drinking as harmless fun, to children, the lowered inhibitions of the adults they trust really makes them question their safety on an instinctive level. You may think you’re just having a good time, but to a child, drunken actions could bring them nothing but nightmares.